Sonia Kashuk: On Knockout Beautie
Welcome back to #PLSkinterviews! In this series we’ll talk to women who inspire us about skin care—and so much else. This series is about more than just our favorite products, but rather about some of our favorite people. We hope you find their stories as inspiring as we do!
If you've ever been to a Target, you've likely seen Sonia Kashuk's name. Almost 20 years ago, Kashuk was on a book tour with none other than Cindy Crawford when inspiration struck. Now, Sonia Kashuk is a household name and her collection is known and loved for bringing luxe makeup worthy of artistry available to the masses. As she bids her namesake line farewell—she recently sold it to Target—we're talking about Knockout Beauties, what she's learned, and what's next.
On Being A Lifelong Entrepreneur
I was always an entrepreneur. As a kid I had businesses where I would sell to clothing boutiques. I was always doing something creative. I was looking for my niche and I ended up in makeup. I had a display business, I did wardrobe. It all dealt with color, shape, and form. Everything had this close relationship. What I liked about makeup was kind of the instant gratification of it—you could do something and suddenly see something change. I always kind of had the art side, and I was always intrigued by the commerce side. Early on in my career, I started consulting for Aveda corporation—I would be doing editorial shoots, and advertising, and consulting for Aveda on the side. So I had both the art and commerce sides of the business.